{"id":159861,"date":"2025-09-26T04:46:28","date_gmt":"2025-09-26T04:46:28","guid":{"rendered":"https:\/\/reasgarden.eu\/the-scheme\/"},"modified":"2026-06-05T14:36:54","modified_gmt":"2026-06-05T14:36:54","slug":"the-scheme","status":"publish","type":"page","link":"https:\/\/reasgarden.eu\/en\/the-scheme\/","title":{"rendered":"The Scheme"},"content":{"rendered":"

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About the REA\u2019S GARDEN programme<\/strong><\/span><\/h2>\n

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REA\u2019S GARDEN is a European promotion programme implemented by the Union of Agricultural Cooperatives of Argolida \u2013 REA COOP, which aims to bring consumers closer to high-quality natural juices produced in accordance with the principles of sustainable agriculture, nutrition and safety of the European Union.<\/span><\/h3>\n

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REA\u2019S GARDEN is a European information and promotion programme, co-financed by the European Union and implemented by the Union of Agricultural Cooperatives of Argolida \u2013 REA COOP, under Regulation (EU) No 1144\/2014.<\/span><\/h3>\n

The programme aims to raise awareness of and enhance the recognition of European fruit juices by highlighting the standards that govern their production in the European Union, particularly in terms of food safety, traceability, transparency and environmental responsibility.<\/span><\/h3>\n

Through targeted information and communication activities, REA\u2019S GARDEN highlights the role of EU agriculture in sustainable development, as well as its contribution to the climate and the environment.<\/span><\/h3>\n

The programme is being implemented in the target countries of Greece and Romania, with the aim of increasing consumer awareness and strengthening the position of European juices in these markets.<\/span><\/h3>\n

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Targeted actions of the programme<\/h2>\n

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The REA\u2019s GARDEN programme employs a range of targeted actions to increase consumer awareness of and engagement with high-quality European products;<\/h3>\n

\u2022 Press events<\/h3>\n

Presentations to journalists and industry professionals, with the aim of highlighting the quality and values of European production.<\/h4>\n

\u2022 B2B Meetings<\/h3>\n

Targeted networking with businesses and industry professionals, strengthening partnerships and showcasing product characteristics.<\/h4>\n

\u2022 Participation in leading trade fairs<\/h3>\n

A strong presence at major trade fairs, such as FOOD EXPO in Greece and INDAGRA in Romania, where thousands of professionals learn about, taste and evaluate the products.<\/h4>\n

\u2022 Point-of-sale sample distributions<\/h3>\n

Direct contact with consumers, provision of information material, and product tastings that highlight their natural flavour and European quality.<\/h4>\n

\u2022 Production of audiovisual content<\/h3>\n

Videos, documentaries and photographic material highlighting the processes involved in growing, producing and consuming natural juices.<\/h4>\n

\u2022 Digital presence strategy<\/h3>\n

Enhanced content on social media and the website, featuring informative messages, recipes and material that strengthens consumers\u2019 engagement with the products and values of European agriculture.<\/h4>\n

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Objectives of the REA\u2019S GARDEN programme<\/strong><\/span><\/h2>\n

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The objectives of the REA\u2019S GARDEN programme focus on promoting European orange, grapefruit and mandarin juices, highlighting their quality characteristics and the standards that govern their production in the European Union. <\/span><\/h3>\n

The programme aims to:<\/span><\/h3>\n

\u2022 To increase awareness and recognition of European juices in the target markets by highlighting their characteristics and the high production standards applied in the European Union.<\/span><\/h3>\n

\u2022 To inform consumers about the strict European standards on food safety, traceability, authenticity and transparency throughout the production chain..<\/span><\/h3>\n

\u2022 To highlight the sustainability of EU agriculture and its contribution to the climate and the environment, by promoting practices related to the rational management of natural resources, such as water and soil, and reducing the environmental impact of agricultural production.<\/span><\/h3>\n

\u2022 To enhance consumers\u2019 understanding of the role of European production in sustainable development and in ensuring long-term environmental balance.<\/span><\/h3>\n

\u2022 To help increase the competitiveness and consumption of European fruit juices in the target countries, through evidence-based and measurable information.<\/span><\/h3>\n

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European quality, trust and natural enjoyment in every glass<\/strong><\/span><\/h2>\n

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The REA\u2019s GARDEN programme promotes European fruit juices within the framework of the rules and standards governing their production in the European Union. Information provided to target groups focuses on the characteristics resulting from the implementation of uniform European requirements in terms of food safety, traceability, authenticity and transparency. <\/span><\/h3>\n

Particular emphasis is placed on the sustainability of EU agriculture and its contribution to the climate and the environment. By promoting responsible farming practices and the rational management of natural resources, the programme highlights the institutional and production framework that ensures the continuity and resilience of European agricultural production. <\/span><\/h3>\n

At the same time, REA\u2019s GARDEN helps to disseminate evidence-based information on the quality characteristics of European fruit juices, thereby enhancing understanding of the standards applied throughout the production and distribution chain.<\/span><\/h3>\n

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