{"id":159867,"date":"2025-09-26T04:46:28","date_gmt":"2025-09-26T04:46:28","guid":{"rendered":"https:\/\/reasgarden.eu\/proiectul\/"},"modified":"2026-06-06T11:19:35","modified_gmt":"2026-06-06T11:19:35","slug":"proiectul","status":"publish","type":"page","link":"https:\/\/reasgarden.eu\/ro\/proiectul\/","title":{"rendered":"Proiectul"},"content":{"rendered":"

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Despre programul REA\u2019S GARDEN<\/strong><\/span><\/h2>\n

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REA\u2019S GARDEN este un program european de promovare implementat de Uniunea Cooperativelor Agricole din Argolida \u2013 REA COOP, care \u00ee\u0219i propune s\u0103 aduc\u0103 consumatorii mai aproape de sucurile naturale de \u00eenalt\u0103 calitate, produse \u00een conformitate cu principiile agriculturii durabile, nutri\u021biei \u0219i siguran\u021bei alimentare ale Uniunii Europene.<\/span><\/h3>\n

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REA\u2019S GARDEN este un program european de informare \u0219i promovare, cofinan\u021bat de Uniunea European\u0103 \u0219i implementat de Uniunea Cooperativelor Agricole din Argolida \u2013 REA COOP, \u00een temeiul Regulamentului (UE) nr. 1144\/2014.<\/span><\/h3>\n

Programul \u00ee\u0219i propune s\u0103 creasc\u0103 gradul de con\u0219tientizare \u0219i s\u0103 \u00eembun\u0103t\u0103\u021beasc\u0103 recunoa\u0219terea sucurilor de fructe europene, eviden\u021biind standardele care guverneaz\u0103 produc\u021bia acestora \u00een Uniunea European\u0103, \u00een special \u00een ceea ce prive\u0219te siguran\u021ba alimentar\u0103, trasabilitatea, transparen\u021ba \u0219i responsabilitatea fa\u021b\u0103 de mediu.<\/span><\/h3>\n

Prin activit\u0103\u021bi specifice de informare \u0219i comunicare, REA\u2019S GARDEN eviden\u021biaz\u0103 rolul agriculturii UE \u00een dezvoltarea durabil\u0103, precum \u0219i contribu\u021bia acesteia la clim\u0103 \u0219i mediu.<\/span><\/h3>\n

Programul este implementat \u00een \u021b\u0103rile \u021bint\u0103 Grecia \u0219i Rom\u00e2nia, cu scopul de a cre\u0219te gradul de con\u0219tientizare a consumatorilor \u0219i de a consolida pozi\u021bia sucurilor europene pe aceste pie\u021be.<\/span><\/h3>\n

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Ac\u021biuni specifice ale programului<\/h2>\n

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Programul REA\u2019s GARDEN utilizeaz\u0103 o serie de ac\u021biuni specifice pentru a cre\u0219te gradul de con\u0219tientizare \u0219i implicarea consumatorilor \u00een produsele europene de \u00eenalt\u0103 calitate.<\/h3>\n

\u2022 Evenimente de pres\u0103<\/h3>\n

Prezent\u0103ri pentru jurnali\u0219ti \u0219i profesioni\u0219ti din industrie, cu scopul de a eviden\u021bia calitatea \u0219i valorile produc\u021biei europene.<\/h4>\n

\u2022 \u00cent\u00e2lniri B2B<\/h3>\n

Colaborare specific\u0103 cu firme \u0219i profesioni\u0219ti din industrie, consolidarea parteneriatelor \u0219i prezentarea caracteristicilor produselor.<\/h4>\n

\u2022 Participare la t\u00e2rguri de v\u00e2rf \u00een domeniu<\/h3>\n

O prezen\u021b\u0103 puternic\u0103 la t\u00e2rguri comerciale importante, precum FOOD EXPO \u00een Grecia \u0219i INDAGRA \u00een Rom\u00e2nia, unde mii de profesioni\u0219ti afl\u0103 despre, gust\u0103 \u0219i evalueaz\u0103 produsele.<\/h4>\n

\u2022 Distribu\u021bii de mostre la punctele de v\u00e2nzare<\/h3>\n

Contact direct cu consumatorii, furnizarea de materiale informative \u0219i degust\u0103ri de produse care eviden\u021biaz\u0103 aroma lor natural\u0103 \u0219i calitatea european\u0103.<\/h4>\n

\u2022 Produc\u021bia de con\u021binut audiovizual<\/h3>\n

Videoclipuri, documentare \u0219i materiale fotografice care eviden\u021biaz\u0103 procesele implicate \u00een cultivarea, producerea \u0219i consumul de sucuri naturale.<\/h4>\n

\u2022 Strategia de prezen\u021b\u0103 digital\u0103<\/h3>\n

Con\u021binut \u00eembun\u0103t\u0103\u021bit pe re\u021belele de socializare \u0219i pe site, cu mesaje informative, re\u021bete \u0219i materiale care consolideaz\u0103 implicarea consumatorilor fa\u021b\u0103 de produsele \u0219i valorile agriculturii europene.<\/h4>\n

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Obiectivele programului REA\u2019S GARDEN<\/strong><\/span><\/h2>\n

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Obiectivele programului REA\u2019S GARDEN se concentreaz\u0103 pe promovarea sucurilor europene de portocale, grepfrut \u0219i mandarine, eviden\u021biind caracteristicile lor de calitate \u0219i standardele care guverneaz\u0103 produc\u021bia lor \u00een Uniunea European\u0103. Programul este implementat \u00een temeiul Regulamentului (UE) nr. 1144\/2014 \u0219i se \u00eencadreaz\u0103 \u00een tema Mediu, astfel cum este aprobat\u0103 \u00een propunere. <\/span><\/h3>\n

Programul \u00ee\u0219i propune:<\/span><\/h3>\n

\u2022 Cre\u0219terea gradului de con\u0219tientizare \u0219i recunoa\u0219tere a sucurilor europene pe pie\u021bele \u021bint\u0103 prin eviden\u021bierea caracteristicilor acestora \u0219i a standardelor \u00eenalte de produc\u021bie aplicate \u00een Uniunea European\u0103.<\/span><\/h3>\n

\u2022 Pentru a informa consumatorii cu privire la standardele europene stricte privind siguran\u021ba alimentar\u0103, trasabilitatea, autenticitatea \u0219i transparen\u021ba pe \u00eentregul lan\u021b de produc\u021bie.<\/span><\/h3>\n

\u2022 Pentru a eviden\u021bia sustenabilitatea agriculturii UE \u0219i contribu\u021bia acesteia la clim\u0103 \u0219i mediu, prin promovarea practicilor legate de gestionarea ra\u021bional\u0103 a resurselor naturale, cum ar fi apa \u0219i solul, \u0219i reducerea impactului asupra mediului al produc\u021biei agricole.<\/span><\/h3>\n

\u2022 Pentru a \u00eembun\u0103t\u0103\u021bi \u00een\u021belegerea de c\u0103tre consumatori a rolului produc\u021biei europene \u00een dezvoltarea durabil\u0103 \u0219i \u00een asigurarea echilibrului ecologic pe termen lung.<\/span><\/h3>\n

\u2022 Pentru a contribui la cre\u0219terea competitivit\u0103\u021bii \u0219i a consumului de sucuri de fructe europene \u00een \u021b\u0103rile \u021bint\u0103, prin informa\u021bii bazate pe dovezi \u0219i m\u0103surabile.<\/span><\/h3>\n

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Calitate european\u0103, \u00eencredere \u0219i savurare natural\u0103 \u00een fiecare pahar<\/strong><\/span><\/h2>\n

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Programul REA\u2019s GARDEN promoveaz\u0103 sucurile de fructe europene \u00een cadrul normelor \u0219i standardelor care reglementeaz\u0103 produc\u021bia acestora \u00een Uniunea European\u0103. Informa\u021biile furnizate grupurilor \u021bint\u0103 se concentreaz\u0103 pe caracteristicile rezultate din implementarea unor cerin\u021be europene uniforme \u00een ceea ce prive\u0219te siguran\u021ba alimentar\u0103, trasabilitatea, autenticitatea \u0219i transparen\u021ba. <\/span><\/h3>\n

Se pune un accent deosebit pe sustenabilitatea agriculturii UE \u0219i pe contribu\u021bia acesteia la clim\u0103 \u0219i mediu. Prin promovarea practicilor agricole responsabile \u0219i a gestion\u0103rii ra\u021bionale a resurselor naturale, programul eviden\u021biaz\u0103 cadrul institu\u021bional \u0219i de produc\u021bie care asigur\u0103 continuitatea \u0219i rezilien\u021ba produc\u021biei agricole europene. <\/span><\/h3>\n

\u03a0\u03b1\u03c1\u03ac\u03bb\u03bb\u03b7\u03bb\u03b1, \u03c4\u03bf REA\u2019s GARDEN \u03c3\u03c5\u03bc\u03b2\u03ac\u03bb\u03bb\u03b5\u03b9 \u03c3\u03c4\u03b7 \u03b4\u03b9\u03ac\u03c7\u03c5\u03c3\u03b7 \u03c4\u03b5\u03ba\u03bc\u03b7\u03c1\u03b9\u03c9\u03bc\u03ad\u03bd\u03b7\u03c2 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03cc\u03c1\u03b7\u03c3\u03b7\u03c2 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ac \u03bc\u03b5 \u03c4\u03b1 \u03c0\u03bf\u03b9\u03bf\u03c4\u03b9\u03ba\u03ac \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c4\u03c9\u03bd \u03b5\u03c5\u03c1\u03c9\u03c0\u03b1\u03ca\u03ba\u03ce\u03bd \u03c7\u03c5\u03bc\u03ce\u03bd \u03c6\u03c1\u03bf\u03cd\u03c4\u03c9\u03bd, \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03cc\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03c0\u03c1\u03bf\u03c4\u03cd\u03c0\u03c9\u03bd \u03c0\u03bf\u03c5 \u03b5\u03c6\u03b1\u03c1\u03bc\u03cc\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03cc\u03bb\u03b7 \u03c4\u03b7\u03bd \u03b1\u03bb\u03c5\u03c3\u03af\u03b4\u03b1 \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ae\u03c2 \u03ba\u03b1\u03b9 \u03b4\u03b9\u03ac\u03b8\u03b5\u03c3\u03b7\u03c2.<\/span><\/h3>\n

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