The press event of the European programme REA’s GARDEN was successfully held on Thursday, 2 July, at Kostas Mansion Restaurant in Bucharest, bringing together media representatives, healthy nutrition experts, importers, distributors, and bloggers.

Guests had the opportunity to discover and taste the European fruit juices promoted by the programme through a premium dining experience, carefully designed to highlight the products’ exceptional quality attributes and authentic flavour.

During the event, the representative of the beneficiary organisation presented the objectives and the core principles of the REA’s GARDEN programme, placing particular emphasis on sustainable agricultural practices, as well as on the stringent European quality and safety standards governing the production process. These standards ensure both responsibility towards consumers and respect for the environment.

The event provided an important opportunity to further strengthen the visibility of the programme and its European fruit juices in the Romanian market, while also highlighting the value of choosing European products, distinguished by their outstanding quality, safety, and reliability.